Branding and design for a residential mid-rise in Uptown Dallas. We raised the bar by creating identities for the main community and the penthouse level– each including a printed book and web site. We also designed architectural and interior signage using unique materials and fabrication. Created through Black Eye. Art director: Hank Benzenberg
![Identity](https://cdn.myportfolio.com/7ed2292b745a2bd54547fb25d8ea75e1/888561dd-55e9-4700-9dc6-787c4e0723c5_rw_1920.jpg?h=074bf97d671d75dcb3e238c1a4c14b98)
Identity
![Stationery](https://cdn.myportfolio.com/7ed2292b745a2bd54547fb25d8ea75e1/daa283e0-00c3-4450-ab4f-e10cef05b8f4_rw_1920.jpg?h=e1a022e5be314b22876a69519382cef9)
Stationery
![Architectural signage](https://cdn.myportfolio.com/7ed2292b745a2bd54547fb25d8ea75e1/8fee5828-974c-4f3c-8030-019a688a6c6c_rw_1200.jpg?h=53fbac781123bdc5c33b35683edc25c6)
Architectural signage
![](https://cdn.myportfolio.com/7ed2292b745a2bd54547fb25d8ea75e1/4f5e6b06-405f-408e-a3c5-c6ed21a6e8a5_rw_1200.jpg?h=091432456cda736738e514e8f8deb4b4)
![](https://cdn.myportfolio.com/7ed2292b745a2bd54547fb25d8ea75e1/388f2842-fe71-4fe1-9b9e-efa6768d6ca2_rw_1920.jpg?h=98d57aaeed8eb5ec9abde46201a1e173)
![Interior wayfinding signage](https://cdn.myportfolio.com/7ed2292b745a2bd54547fb25d8ea75e1/ecc89bec-4adb-4cea-a3fa-a37e83a473ef_rw_1200.jpg?h=6a42e701f3e10012a1009a8681286160)
Interior wayfinding signage
![Apartment home brochure](https://cdn.myportfolio.com/7ed2292b745a2bd54547fb25d8ea75e1/4c6d99b6-349a-4827-a5dd-dcfccd7dbe8a_rw_1920.jpg?h=79f4c5f421bb2d8047b5584e50927f24)
Apartment home brochure
![](https://cdn.myportfolio.com/7ed2292b745a2bd54547fb25d8ea75e1/bea51b14-454d-4f88-a80c-4e4d52df1a7a_rw_1920.jpg?h=b9c75d978bcf0fda0b5a0aabf3ce6ce2)
![](https://cdn.myportfolio.com/7ed2292b745a2bd54547fb25d8ea75e1/29cc7341-5970-4ccc-950b-9b3834ac2dcf_rw_1920.jpg?h=9c2298b7b759387abafaf2d4a2363e1f)
![](https://cdn.myportfolio.com/7ed2292b745a2bd54547fb25d8ea75e1/2e209028-0d79-4a09-9b69-c82cdaddac9f_rw_1920.jpg?h=ee19668761b4a412a51d624153a5da7e)
![](https://cdn.myportfolio.com/7ed2292b745a2bd54547fb25d8ea75e1/eaf32a3e-e42f-4444-b130-c054b63a9607_rw_1920.jpg?h=9c2ec9f79fa9d3262002ef7a3da4cb39)
![Floor plans](https://cdn.myportfolio.com/7ed2292b745a2bd54547fb25d8ea75e1/14faf579-901b-424c-b900-e709d33f1878_rw_1920.jpg?h=1f062f96f7c5306f56e8e6cfb94010b0)
Floor plans
![Website](https://cdn.myportfolio.com/7ed2292b745a2bd54547fb25d8ea75e1/337c032b-ed89-4e89-8445-0e454899ee30_rw_1920.jpg?h=76006998e96dbcf11c1f4ed57ba2098f)
Website
![Penthouse brochure](https://cdn.myportfolio.com/7ed2292b745a2bd54547fb25d8ea75e1/c993a6fe-aaff-4e23-ada1-36dc83bb232e_rw_1920.jpg?h=bbea89e43aa7b8d6401f6e7a6e946608)
Penthouse brochure
![](https://cdn.myportfolio.com/7ed2292b745a2bd54547fb25d8ea75e1/febe9330-1294-4eba-9263-2b411bae9f26_rw_1920.jpg?h=fe23dd68a727bd09f5a1e0158145a8d4)
![](https://cdn.myportfolio.com/7ed2292b745a2bd54547fb25d8ea75e1/bb21cb42-4e19-42ef-8367-91437ab959ea_rw_1920.jpg?h=e4ff8ad4f8373360427aea7d40b025bb)
![Post card](https://cdn.myportfolio.com/7ed2292b745a2bd54547fb25d8ea75e1/8417ebd2-1557-4c44-96a2-2d00f9cc23fa_rw_1920.jpg?h=4475adb2accdff522c112ef4d2e0807c)
Post card
![Penthouse floor plans](https://cdn.myportfolio.com/7ed2292b745a2bd54547fb25d8ea75e1/65b78e25-d5a0-491d-834d-0a173c320804_rw_1920.jpg?h=d0e7856d00edf58dc3ec9f880db6d680)
Penthouse floor plans
![Penthouse website](https://cdn.myportfolio.com/7ed2292b745a2bd54547fb25d8ea75e1/ba25871e-6541-4469-99dd-be2ea6f4d689_rw_1920.jpg?h=65745210b5eb2638679295c156ef451e)