The Austin Airstream, a rolling roadshow showcasing all that the city has to offer, was created to promote Austin as the Live Music Capital of the World. The fully refurbished 1970's Airstream debuted at SXSW as the centerpiece of Austin's "back yard", complete with artificial turf, retro patio furniture, live music and adult beverages. Amenities included a professional grade sound system, custom hand lettering, recycled guitar strap flooring, Gibson branded bar stools, professional instruments for playing, and Yeti coolers to keep the beverages cold.
We created the promotional materials to hype the event, along with social media and advertising around town. It was a major hit at SXSW, and then promptly hit the road for a nationwide tour, bringing Austin to America. Created for the Austin Convention & Visitors Bureau.