The most architecturally significant apartment tower in Downtown Dallas needed a unique brand. AMLI Fountain Place was created as a modern residential sibling to I.M. Pei’s iconic Fountain Place skyscraper. Leveraging that heritage, we created the identity system to work with the family, but be different enough to stand on its own. From identity to brand voice, online, print advertising and marketing materials, we created a unique, relevant personality for this one of a kind property. Created through Black Eye. Art director: Brandon Kirk
Logo
Logo
Style guide
Style guide
Stationery
Stationery
Exterior signage
Exterior signage
Interior and wayfinding signage
Interior and wayfinding signage
Penthouse brochure with custom folder.
Penthouse brochure with custom folder.
Perfect bound brochure cover and metallic short sheet
Perfect bound brochure cover and metallic short sheet
Custom photography and detailed floor plans
Custom photography and detailed floor plans
Print advertising
Print advertising
Website
Website
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