We've done a fair amount of promotion work for Fridays, helping to elevate the overall brand while increasing sales through each promotion.
Football at Fridays
To help Fridays increase revenue during the 2015 football season, we started with a campaign logo and messaging that encouraged socializing in the bar area. The campaign set the tone for the whole program including email marketing and materials in the restaurants enticing customers to enjoy games all season long, from fantasy draft parties to the Super Bowl. Created through Black Eye. Art Directors: Morgan Martin, Hank Benzenberg
world bartender championship
Fridays holds this global competition every year, with the finalists coming to Dallas to compete for the World Championship. We created this series of emails for loyal customers, inviting them to this exclusive event. Created through Black Eye.
harvard crimson ad campaign
Fridays buys space every year in the Harvard Crimson, the university's newspaper. We wrote and designed this series of ads, each with a teaser banner ad for the front cover, and a full page ad inside. Why not have a little fun with ’em? It is Harvard after all. Work included art direction and copywriting. Created through Black Eye.
gift card email campaign
This email campaign was created to help with gift card sales during the most opportune time of the year: the trifecta of Mother's Day, Graduation and Father's Day. We created animated gifs to mimic a live text conversation when the emails were opened. Very high open rate and in turn, a nice bump in gift card sales. Created through Black Eye.