Fridays runs tons of promotions year-round. Because of the nature of the QSR space, timing is always of the essence. Through Black Eye Design, we've helped them with creative that's true to their friendly, slightly rebellious voice. Responsive web modules and targeted email campaigns to their 5 million + Fridays Rewards members consistently move the sales needle. Created through Black Eye. Creative Director and Copywriter: Glen Gauthier, Art Directors: Hank Benzenberg, Morgan Martin and Brandon Kirk.
Football at Fridays: To help them increase revenue during football season, we started with a campaign logo and messaging that encouraged socializing in the bar area. The campaign set the tone for the whole program including email marketing and materials in the restaurants enticing customers to enjoy games all season long, from fantasy draft parties to the Super Bowl.
Harvard Newspaper Campaign: Fridays buys space every year in the Harvard Crimson, the university's newspaper. We wrote and designed this series of ads, each with a teaser banner ad for the front cover, and a full page ad inside. Why not have a little fun with ’em? It is Harvard after all. Creative direction, art direction and copywriting: Glen Gauthier.
Social Media: A lot of what we create for the Fridays 5 million+ member audience also goes into their Instagram feed with 250k scrolling thumbs. We create ideas that have legs to cross over media and speak to their fans in that slightly snarky Fridays voice.