Southside is an authentic barbeque joint in Elgin, Texas. They have a long history, starting in the 1800s, on through three generations of the Bracewell family. After combing through the family’s photo albums and seeing how many family photos involved meat, we knew we had our brand direction: Authentic downhome Texas barbeque, with a quirky personality. We created the logo, brand voice, signage, branded materials, print advertising and packaging. Created through Proof Advertising.