The population of Austin had doubled in the past 20 years. Threadgill’s, the city’s original source for authentic, southern cooking and live music, was running the risk of being gastropub’d to death. We had to figure out a way to make this institution relevant to new Austinites without compromising what Eddie Wilson had been building since he bought the place from Mr. Threadgill back in 1980. 
The brand strategy boiled down years of history, food and legendary live music centered around one word:
It summed up everything unique about the Threadgills experience, giving a voice to that gut reaction. That became our fuel and we leveraged it into years of print, TV, web, social, in-restaurant materials and clothing. We even created a branded event during SXSW: Dang Fest. Created through The Swizzle Collective.
A more dynamic user/customer experience.
A more dynamic user/customer experience.
Upgraded online store.
Upgraded online store.
YouTube channel integration
YouTube channel integration
Threadgills' first mobile site.
Threadgills' first mobile site.
Dang Fest crowd.
Dang Fest crowd.
Printed banners/screen graphics.
Printed banners/screen graphics.
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